Behavioural economist Dan Ariely uses clever experiments to show that our bad decisions aren't random: we overvalue free things, anchor on arbitrary numbers and cheat a little, in ways that are predictable and therefore fixable.
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Fooled by Randomness
Nassim Nicholas Taleb · Reading now
“No matter how sophisticated our choices, how good we are at dominating the odds, randomness will have the last word.”
Henrique Matos